The Verge - Apple March 24, 2026

OpenAI just gave up on Sora and its billion-dollar Disney deal

A frame from a Sora 2-generated video. | Image: OpenAI On Tuesday afternoon, OpenAI announced "We're saying goodbye to Sora," the video generation tool that it launched at the end of 2024, and centered in a massive licensing deal with Disney only a few months ago. The Wall Street Journal reported th…

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OpenAI just gave up on Sora and its billion-dollar Disney deal

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The Verge - Apple Mar 24, 2026

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The Verge - Apple Mar 24, 2026

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