This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary. Aluminum was once a cheap metal to consumers, primarily used in soda cans, kitchen foil, cookware, and window frames. It also lived a double life as an industrial material used in aerospace. It was simultaneously a disposab…
Apple @ 50: How Apple transformed a cheap commodity into its signature luxury
This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary. Aluminum was once a cheap metal to consumers, primarily used in soda cans, kitchen foil, cookware, and window frames. It also lived a double life as an industrial material used in aerospace. It was simultaneously a disposab…
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