AppleInsider March 13, 2026 Rumor

Amazon's ad-free Prime Video tier gets a new name, and a new price

Amazon's streaming service is getting a significant upgrade as the company transitions its ad-free tier to the new "Prime Video Ultra" branding. And with that branding, comes a price hike. Prime Video Ultra Launching April 10, the Ultra tier expands existing features, making it ideal for larger hous…

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Amazon's ad-free Prime Video tier gets a new name, and a new price

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